Before we begin our interview with Dena Holley with Hearts and Sharts, I’d like to make mention that Dena is on our leadership team here at Dallas M.A.D.E. She’s the creative genius behind graphics, marketing materials, and even our brand new logo! Now that credit is given where it is due…on with the show!
How did your craft or business get its start?
My Mom died while I was engaged, so I took a leave of absence from work. I took that time to handle her estate stuff, but also to plan our wedding. After I DIY’d my entire wedding - and I mean almost the entire thing, I needed something to do with my time. I had been completely consumed with planning and taking care of Mom’s stuff that when we got back from the honeymoon, I was like, “What now?”. I knew I didn’t want to go back to work in property management. I knew I loved to sew and flip furniture - so I did that. That was the first iteration of Hearts and Sharts. Somewhere along the way, I got tired of painting and sanding furniture and rediscovered my love for drawing, which brings us to where we are today.
What inspires your work the most right now?
All of the “what-the-fuckery” going on right now.
How do you hope people feel when they see or use your creations?
Seen. Like they’re reading their own most secret inner thoughts - but on a card or a sticker.
What’s something people might not realize about what you do?
Being funny is actually harder than it looks.
What’s been the most rewarding moment since starting your creative journey?
Being able to buy adult things. A sofa from Article. A full yard of new sod. Adult Money!
What can shoppers look forward to discovering at your booth this year?
New stuff that’ll make you laugh out loud in public — which is always my favorite. I’ll have my “You Park Like a Dick” sets, holiday cards, and a bunch of new designs that are inappropriate in the most cheerful way possible. Basically, if you want something cute with a little edge, I’ve got you covered.
Do you have any new pieces or surprises debuting at the market?
Holiday Teenie Weenies!
Small in size, big in sass. These 2" x 2" flat note cards pack a punch—perfect for quick hellos, petty thank-you’s, passive-aggressive love notes, and magical moments. Each set includes 8 colorful mini cards with coordinating envelopes. Packaged in a clear box that’s cute enough to gift.
What do you love most about being part of this local market and creative community?
The Jingle Bash always feels like a reunion of makers - walking in to set up just feels comfortable. Everyone in this show is in the handmade community, so there’s an unspoken understanding that we’re all on the grind and all there to help each other out. The shoppers are amazing! I love seeing the same faces each year - many say that this show is a “don’t-miss” for their holiday shopping - and I agree. I try to shop before it opens. Shhh!
What’s the best piece of advice you’d share with a fellow maker or dreamer just starting out?
Stop waiting for it to feel safe. It never will. Make the thing, post the thing, sell the thing - even if it’s not perfect. Especially if it’s not perfect. Authentic beats polished every time. People love authenticity.
We hope you enjoyed reading all about Dena, who is literally as colorful as the cards she makes! Visit Dena at the Hearts and Sharts booth next month at Jingle Bash. We look forward to seeing you there!