This week’s Vendor Spotlight is on The Immaculate Beard, a Dallas-based brand that takes men’s grooming to the next level! Every product is handcrafted in small batches with care, using quality ingredients that keep beards looking (and smelling) their best. We love supporting local makers who pour passion into every detail, and The Immaculate Beard does just that.
What inspired you to start creating beard care products?
I saw a need! I had bearded family members and friends, and when I began creating this line, there weren’t many products on the market. I wanted something that women would feel good about gifting to the men in their lives, since that was my main customer demographic at the time. So I got in my kitchen and began to experiment, and just started passing out samples to everyone I knew for feedback. Surprisingly, the feedback was really great early on, and it didn’t require many more rounds of experimenting! I began with 2 scents of beard oil and 2 scents of balm, and just expanded from there. We have about 12 scents now, and it is a full line of men’s beard, shave, and personal care.
Can you tell us how you came up with your brand name and what it represents?
I hired an amazing one-person branding and design firm, and we knew what we wanted to get across - which was to somehow reconcile the fact that this men's care brand was created by someone without a beard. The Immaculate Beard is about more than just looking good; it’s about taking pride in the details. “Immaculate” captures that sense of care, craftsmanship, and confidence that comes from a well-kept beard. It’s a nod to an old-school apothecary but with a modern twist.
What would you say makes your beard oils or balms stand out from others on the market?
I choose ingredients carefully so that our products will be sustainable for the long term without causing damage to the environment. No extra rare ingredients, no fillers, no parabens or phthalates, no claims to grow your beard overnight. Just quality ingredients packed into a small tin or bottle. Everything is still made in small batches by hand in our shop in the Design District of Dallas. We keep batch records so we know every ingredient, where it came from, and what date each batch was created and packaged.
Can you tell us about some of your key ingredients and why you chose them?
We use a blend of natural botanical oils like jojoba, argan, and MCT. These are lightweight, easy to absorb, and feel great on the beard and skin. The beeswax helps with holding and shaping. Our essential oils are carefully balanced for scent and function, and we never use anything we wouldn’t feel good about using ourselves. Our fragrances are phthalate-free and skin safe. We choose to use a very small percentage so that it isn’t overwhelmingly scented on the face.
What’s your best-selling product, and what do customers love most about it?
Dark Beard Oil is hands down the favorite for almost 10 years now. It’s got this deep, smooth scent with notes of tobacco blossom, caramel, honey, and rose. It’s a little warm, a little spicy, and a little sweet. We actually use that scent in both of our lines - Sasha’s Hand Poured and The Immaculate Beard. People love how different it is from anything else they have found.
Do you have any gift ideas for people shopping at Jingle Bash?
I will have beard grooming gift sets, which contain all the products needed to turn a beard from drab to immaculate! I also plan to have smaller-sized items so people can gift the immaculate beard to as many people in their lives as they would like to!
What’s your personal favorite scent or product from your line, and why?
This one is hard!!! I find myself using the lotions and lip balms more than anything else. I LOVE to wear a lightly scented lotion or perfume that isn’t overbearing but that people comment on when they get close! Scent to me is so personal, and I always find myself coming back to prickly pear lotion! It’s just this perfect blend of sweet, fruity, but also a little grown-up!
What can shoppers expect when they visit your booth at the Jingle Bash?
I love meeting new people and sharing my love of all things bath, body, and beard! I will have samples to share, lots of choices, and I will be happy to help you find the right product! I want to help people look good, smell good, and feel good when they leave my booth!
There will be a lot of holiday shopping. Do you have any great stocking stuffers?
Most of my items are smallish, very reasonably priced, and great for gifting!
What do you love most about being part of this local market and creative community?
Dallas has an amazing handcrafted community that I am proud to be a part of for more than a decade! I personally know and work with a lot of the artists at the Bash and feel that it is a complete privilege to be a part of this community! Events like the Jingle Bash showcase the incredible talent swirling around our town, and I love it! I have to bring a helper to the Bash because I want to shop it (when I am supposed to be working it!). I’m looking so forward to seeing every one of you!